The Local Productionz story
Discover the heart behind Local Productionz, a brand built on culture, community, and the proud spirit of Aotearoa. This is our journey, our values, and what makes us uniquely Kiwi.
Our roots: celebrating New Zealand locals
Local Productionz is a home-grown New Zealand apparel brand built on culture, community, and creativity. Founded by Quentin Flavell-Unahi, Local Productionz was created to represent the pride of being a NZ local — from the coastlines, villages and small towns to the cities and communities that shape who we are. Every design tells a story, inspired by tamoko Māori patterns, native wildlife, iconic landmarks (comming soon), and the everyday moments that connect us as people.
What started as a passion for art, design, and self-expression has grown into a purpose-driven brand focused on quality, authenticity, and meaning. Each garment is designed, pressed, and finished in-house, capturing not only the final product but the journey, challenges, and dedication behind it. Local Productionz stands for independence, whānau, resilience, community and building something better for the next generation.
We exist to celebrate identity, empower self-made dreams, and create product that carries purpose — not just style.
What matters most to us
At Local Productionz, what matters most is authenticity, whānau, and staying true to where we come from. This brand is built on real experiences — the people, the places, the struggles, and the moments that shape us. It’s about representing Aotearoa with pride and creating something meaningful that goes deeper than just clothing.
We value independence, hard work, and building something from the ground up. Every piece reflects a journey — not just of the brand, but of anyone who wears it. It’s about backing yourself, standing strong in who you are, and carrying your story with you.
Local Productionz is designed to make you feel connected, confident, and proud. Each garment represents identity, culture, and belonging — a reminder of home, no matter where you are.
Our unique difference
At Local Productionz, we do things differently.
We’re not a mass-produced clothing brand pushing out bulk products with no meaning behind them. Every piece we create is made to order, giving us the ability to focus on quality, detail, and intention in every hoodie we produce.
What sets us apart is where we come from and what we stand for. Inspired by the coastal lifestyle, small-town roots, and the real experiences of growing up in Aotearoa, our designs carry a story that goes deeper than just fashion. This is clothing that represents identity, connection, and culture.
We also believe in keeping things real for our people. Instead of inflating prices, we’ve made a conscious decision to keep our first releases more accessible, giving back to those who support us from day one.
Every order is handled personally — printed, pressed, and prepared with care. No shortcuts, no overseas mass production — just honest work going into every piece.
Local Productionz isn’t just about what you wear.
It’s about what you represent and who we are